E^ST takes over Footscray Markets in her video for ‘I Don’t Lack Imagination’

E^ST is one of those names in Aussie music you simply can’t ignore, and if you haven’t witness her revolutionary take on pop, there’s no time like the present. She’s just dropped a music video for her latest single ‘I Don’t Lack Imagination’, and it’s the perfect proof of exactly why all eyes are on E^ST.

E^ST (aka Mel Bester) has been named as one of the Top 100 women revolutionising pop music by Paper Magazine, and when you listen to tracks like ‘Blowjob’ or ‘Life Goes On’, it’s not hard to imagine why. Her music packs a one-two punch of refreshing honesty and an impeccable understanding of pop melodies, resulting in music you feel in your heart as much as your body. She’s got three EPs under her belt and ‘I Don’t Lack Imagination’ is another taste of more music expected later this year. Meanwhile, she’s supporting Amy Shark on her tour of Australia, stopping in Adelaide, Melbourne, Sydney, Brisbane and the Gold Coast.

Directed by Josh Harris and filmed in the usually bustling markets in Melbourne’s Footscray, the video for ‘I Don’t Lack Imagination’ is overwhelmingly on brand for E^ST. It doesn’t take itself seriously but at the same time it exudes empowerment as Bester confidently struts around empty stalls, food courts and parking lots, mouthing along in tight closeups or zooming across the screen in a shopping trolley. The typically grey colour of Melbourne is contrasted beautifully with a motif of pink and purple, brought across by her outfit and an abundance of flower decorations. In this sense the video almost feels like a daydream, a portrayal of the fleeting desire to dance I’m sure almost everyone who has listened to E^ST has felt.

Whether it’s crafting ear-worm pop goodness or performing a song while careening in a shopping trolley, E^ST can not only do it, she can do it with impeccable style.  We often say an artist is worth keeping an eye on (and we’re always right) but this is one artist you simply can’t ignore. Catch her performing with Amy Shark through August and September, and keep an ear our for new music coming soon.

E^ST TOUR DATES
Supporting Amy Shark
Fri 24 August – HQ, Adelaide
Sat 25 August – Metropolis, Fremantle
Thu 30 August – The Forum, Melbourne
Fri 31 August – The Forum, Melbourne
Sat 1 September – Enmore Theatre, Sydney
Sun 2 September – Enmore Theatre, Sydney
Thu 6 September – The Tivoli, Brisbane
Fri 7 September – The Tivoli, Brisbane
Sat 8 September – Nightquarter, Gold Coast

IMAGE BY RENE VAILE

WORDS BY MAX LEWIS

WATCH MORE NEW MUSIC VIDEO HERE 

SEE ALSO

E^ST’S WINNING STREAK CONTINUES WITH ‘I DON’T LACK IMAGINATION’

E^ST DELIVERS THE BREAKUP ANTHEM YOU’VE BEEN WAITING FOR

E^ST SHARES HER TOP 5 MUSICAL PRODIGIES UNDER 18

About:

Known in elite circles as the ‘word boy’, ‘musical freak’ and ‘hey you behind the bushes.’