SG Lewis drops DIY video for bop of the year, ‘Chemicals’
He’s been dubbed as the “white boy with soul” by none other than Pharrell Williams, and now he’s set to make this year his. SG LEWIS returned with an absolute, bonafide, 100% certified BOP recently in his new single ‘Chemicals’, and now he’s gone one step further with a kaleidoscopic trip of an official video.
Taken from his eagerly anticipated, long-awaited debut album, ‘Chemicals’ has been on heavy rotation as a way to lift the isolation blues we have been faced with, and every single time it does the trick. From that sensational bass line to SG‘s seductive vocals, it’s such a fun song to listen to, so it is only fitting that we’d be gifted some equally fun visuals.
Making the most of having social distancing and isolation in place, the clip was actually created with a very DIY approach. Speaking of the process, SG said, “Me and my brother Josh shot this video in my parents living room during quarantine, with Yousef directing us on Zoom.”
“The process really opened my eyes as to what can be achieved creatively when such limitations are put in place, and I feel like the end result truly takes the viewer on a journey.”
It’s been an exciting journey for SG Lewis who has quite the list of collaborators to his name now, including Clairo, T.E.E.D., Aluna George and Ruel, and more recently adding a production credit on the smash hit, ‘Hallucinate’ by Dua Lipa. Now with ‘Chemicals’, he’s beginning a new chapter and we cannot wait to see where it takes him.
Watch ‘Chemicals’ below:
Words by Emma Jones