The simulation gets weirder, Mark Zuckerberg does archery to JessB
Mercury is well and truely in retrograde, with the some weird shit going on. The pinnacle of this chaos occurred last week, with Facebook owner and worlds most controversial lizard-cyborg Mark Zuckerberg delivered a live stream of archery with bowling pins to JessB and her track ‘Bullseye’. The video has no been viewed over 5 million times across his massive audience, hopefully winning JessB a couple of new fans along the way.
To be completely fair, Zucc could not have picked a better track for his epic compilation. It’s anthemic hook, infectious beat and raucous energy just scream tactical precision. The track is the opener from her incredible mixtape, ‘3 Nights in Amsterdam’, a masterclass in new sonic landscapes and styles for JessB, from dancehall, reggaeton, garage and electronic influences amid her trademark sass-leaning rhymes and hip-hop flavour.
JessB is one of New Zealand’s one of brightest artists and while comedic, a placement of this kind highlights the global potential of New Zealand rap. No longer do our hip-hop scenes feel distant from the US market, but with the inclusion and finally recognition of incredibly talented people of colour driving culture forward in these genres, it’s no surprise a JessB track has been viewed millions of times.
Words by PARRY TRITSINIOTIS