VIDEO PREMIERE: Vetta Borne - '40-40' | Purple Sneakers

Melbourne-based singer Vetta Borne drops her new single, 40-40, tomorrow, but today, the official video premiere is landing exclusively on Purple Sneakers.

In the music video for 40-40, Borne looks like a true superstar, grooving along to the beat as 40-40 text flashes around her. The lighting flicks from dark blue and grey to sepia tones and showcases Borne’s slick outfits.

40-40, the track itself and its music video, is set for nightclubs, getting people to party and admit that crush on the person you like.

On the song, Borne commented, “40-40 is about the third date I had with this girl I had been crushing on for ages. By the third date, even though you both still don’t really know too much about each other, you know when there’s a vibe there. 40-40 is just laying that down on the table. I want you, and I know that you want me, so what are we waiting for?”

On the video, she added, “I flew up to the Gold Coast to shoot with Jon (Jaen Collective). We got to set and got as creative as we could with what we had on location, which is one of my favourite ways of working.

“The choreography was choreographed by my best friend, Miki Daely, somebody I completely adore. Makeup by Michael Huxley (Huxley School of Makeup), who were so amazing and were able to achieve the looks I wanted regardless of the heat (we shot in 30+ degrees!!).”

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You can watch the video below.

40-40 is the first song Borne has released since signing to tastemaker label [PIAS] Australia. In a statement, Borne said that she’s “so excited” to join forces with the label.

She continued, “It’s a label I’ve admired for a really long time, and to have such a dedicated team supporting me is more than I could ask for. We’re going to do some really great things together!”

[PIAS] Australia A&R Sophie Brown added, “We are so excited to welcome Vetta Borne to [PIAS] Australia! Our team have been long-time fans of Maribelle and this project, so it’s a full-circle moment to have her join our incredible growing roster of artists.

“Maribelle’s versatile artistry shines through in all aspects of the Vetta Borne project and I can’t wait for everyone to see and hear what she’s been working on.”

Vetta Borne opens for Drax Project on the New Zealand band’s Australian tour this month.