The trailer features musos such as Justin Bieber, Yung Miami, Swae Lee, Mary J. Blige, Babyface, Teyana Taylor, The Weeknd, Jozzy, French Montana, DJ Khaled, and 21 Savage
Sean “Diddy” Combs has today dropped a major bombshell — he’s gearing up to release his first album in 17 years.
Titled Love: Off The Grid, the rap royalty’s forthcoming album was announced via a dramatic trailer posted to Instagram alongside the caption, “I present to you my new album. The Love Album: Off The Grid September 15, 2023 R&B is alive!”
The trailer features a star-studded line-up of fellow musos such as Justin Bieber, Yung Miami, Swae Lee, Mary J. Blige, Babyface, Teyana Taylor, The Weeknd, Jozzy, French Montana, DJ Khaled, and 21 Savage — some of whom will presumably feature on Diddy’s new album.
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"Why am I doing this?" Diddy asks in the opening narration of the trailer.
"You know what I'm saying? Especially with the success that I've had. Especially where my life is. How stressful and treacherous this music industry is, why would I just come back in here and have to do something that I don't have to do?"
Later in the clip, he makes reference to the meaning of the record’s title: "We in the love era, that's the frequency that I'm asking y'all to be a part of," Diddy says.
"I had to go off the grid in order to really lock in 'cause I was so addicted to my phone, so addicted to the work, so addicted to the bullshit."
The new album follows on from Diddy’s 2006 solo record, Press Play.
Following that, he released the collaborative albums Last Train to Paris, with Dawn Richard and Kalenna Harper in 2010,11 11 with Guy Gerber back in 2014, as well as the mixtape MMM (Money Making Mitch) with the Family in 2015.
Aside from making his own music, Combs has also produced tracks for artists like Kanye West, Pusha T, Burna Boy, and French Montana.
Check out the trailer below.