The mocked-up magazine covers to promote 'Her Loss' are getting the two into trouble.
Condé Nast, the parent company that owns Vogue and Pitchfork, has sued Drake and 21 Savage for using fake Vogue magazine covers to promote their collaborative Her Loss album.
A lawsuit obtained by TMZ alleges that the two rappers professionally reprinted a complete issue of Vogue with a mocked-up cover and shared it with people in North American cities, leading fans to believe that the magazine was genuine and that a special edition magazine would drop.
The lawsuit states that the rest of the magazine was essentially unchanged inside, save for the album title making an appearance on some pages and a picture of Drake photoshopped into an image.
In an Instagram post published days ago, Drake wrote, "Me and my brother on newsstands tomorrow!! Thanks @voguemagazine and Anna Wintour for the love and support on this historic moment." This post makes up part of the lawsuit against the duo. The suit also alleges that Drake and 21 Savage used flyers with the fake cover on them, which reflects the usual Vogue rollout.
Condé Nast claims that Vogue and editor-in-chief Anna Wintour "have not endorsed [Her Loss] in any way" and have asked for the made-up magazines featuring the Vogue name to be taken down, but nothing has happened yet.
The lawsuit quotes publications' stories and social media posts that believed the magazine was real. "The accompanying cover story has yet to be released," HotNewHipHop wrote, "but when it is, you can rest assured it will be loaded with all kinds of juicy information about the prolific rhymers and their work—both past, present, and future."
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This isn't the first controversy surrounding Her Loss. On the track Circo Loco, Drake delivers a subliminal diss to rapper Megan Thee Stallion. "This bitch lie about getting shot, but she still a stallion," he raps, a reference to Megan alleging that Tory Lanez shot her in the feet after a party. He denies the allegations, and a trial is forthcoming to address them in December.
Megan quickly responded on social media, saying, "I know I'm very popular but y'all gotta stop attaching weak ass conspiracy theories in bars to my name lol N**** nor hoes EVER address me or @ me WITH a fact or receipts.
"When the mf facts come out remember all y'all hoe ass favorite rappers that stood behind a N**** that SHOT A FEMALE."
Condé Nast demands the shutting down of using the Vogue name immediately and wants at least $4 million in damages. TMZ has reached out to representatives for Drake and 21 Savage for comment.