“Menulog are true champions with how many deals and dolla dolla bills they’re splashing to give people the best value every day."
Menulog has partnered with Wu-Tang Clan’s Inspectah Deck to launch their new deals platform, Dolla Dolla Deals, with the rapper appearing in the best advertisement since Snoop Dogg’s Did Somebody Say.
The Dolla Dolla Deals platform will present 20,000 offers, bundles and surprises on the Menulog app. The new campaign is set, of course, to the iconic Wu-Tang Clan hit, C.R.E.A.M. (Cash Rules Everything Around Me), which made waves with its lyrics “Dolla Dolla bills, y’all” 30 years ago.
Co-written by Deck, C.R.E.A.M. features on Wu-Tang Clan’s debut album, Enter The Wu-Tang (36 Chambers).
“Menulog are true champions with how many deals and dolla dolla bills they’re splashing to give people the best value every day,” Inspectah Deck said in a statement (via Campaign Brief).
Sesh Moodley, the Head Creative Director at Thinkerbell, the creative agency working with Menulog, continued, “Menulog has a really strong connection to music and pop culture in particular, being famous for their ‘Did Somebody Say’ tracks with Snoop Dogg and Katy Perry.
“When we were briefed to come up with a value platform, it was a no-brainer to hit up Wu-Tang Clan, arguably the greatest and most influential group in hip-hop history. The C.R.E.A.M track was the perfect fit.” You can watch the video below.
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