Spotify Launches Deeply Personal, Radio Inspired, AI Built 'DJ' Tool

Spotify is utilising AI, launching a new tool simply titled DJ.

As described by Spotify the tool will, "sort through the latest music and look back at some of your old favorites—maybe even resurfacing that song you haven’t listened to for years. It will then review what you might enjoy and deliver a stream of songs picked just for you. And what’s more, it constantly refreshes the lineup based on your feedback."

They continued, "If you’re not feeling the vibe, just tap the DJ button and it will switch it up. The more you listen and tell the DJ what you like (and don’t like!), the better its recommendations get. Think of it as the very best of Spotify’s personalization—but as an AI DJ in your pocket."

The more that a user uses Spotify the better its algorithm will understand your music tastes. The service has access to habits, mood, the time of day and geolocation data. The AI data will utilise these metrics to give you the best music recommendations.

It uses three significant technologies, including Spotify's personalisation technology which is widely used on the platform to give you music recommendations based on what you like.

It will also use Generative AI through the use of OpenAI technology. It will be placed in the hands of the music editors at Spotify to provide insightful facts about the music, artists or genres a user is listening to. They say that with the, "generative AI tooling, our editors are able to scale their innate knowledge in ways never before possible."

The DJ feature will also be narrated by a dynamic, "stunningly realistic" voice acting very similarly to your favourite radio host.

You can check out a preview of the feature below.