'I Don't Love You Like I Used To' is a hit - there's no way around that. That's because Jake Howden, quite simply, gets it.
They say your life is defined by moments. Once a full life is lived, all we remember are glimmering blips that give us a supercut of our best moments. It's these moments that we let slip by us when they happen, but retrospect, hindsight and nostalgia all help give them the attention and the praise they deserve. With that being said, it's vital that one doesn't let this moment in particular pass by. For music fans, you'll remember this as 2018's first homegrown hit. But for JAKE HOWDEN, 'I Don't Love You Like I Used To' signifies him finally stepping into his own and unlocking the doors that'll lead him to superstardom.
From the very opening moments of IDLYLIUT, it becomes pretty obvious that resistance is futile. That completely fresh yet strangely familiar bassline grips us and never lets go. Howden meticulously layers fun after fun as the song bounces on, with the melody only getting more infectious before eventually you find yourself losing half a day to listening this song on repeat.
"Tell me some more / About the demons you slept with / and the one that you are," is one of those razor sharp and cutting lyrics coated with resent and anger that one seldom discovers over a melody that's this uplifting, but that's just proof that Jake Howden knows exactly what he's doing. Each run of that chorus has subtle differences - from distorted voices to pulsating synths - which completely transform the feel. It's a song that's barely over three minutes in length but could easily go for an eternity thanks to how prolific and creative its maker is.
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'I Don't Love You Like I Used To' is going to be a hit - there's no way around that. And, if for some crazy reason it's not, it is setting Jake Howden up for a catapult onto the charts because he, quite simply, gets it. He tugs on that nostalgia while keeping completely fresh - which is just what we need for 2018.
Words by JACKSON LANGFORD
Image by DEMI MONTGOMERY