Self-proclaimed 'hippie hop' songstress Iris Gold unveils the inspirational visuals and empowering sentiment behind her latest single, 'All I Really Know'.
UK artist IRIS GOLD has unveiled the inspirational visuals and empowering message behind her most recent single, ‘All I Really Know’.
Iris travels within her own genre lane of what she calls ‘hippie hop’ – a colourful blend of old-school hip hop, soul, and the philosophy of 1960s/70s flower power. Iris’ ‘hippie hop’ label almost glosses over the fact that her work is quietly pulling off quite an elegant trick – it’s retrospective pop that manages to rarely feel dated or unoriginal, it’s sophisticated and tasteful but never insubstantial. This remains the case on ‘All I Really Know’, further building on Iris’ already-glowing track record.
On the empowering sentiment behind the song, Iris elaborated that: “When you have been dealing with adversity throughout your life, it will either kill you, or make you blossom into a positive person, and I decided very early on in life that I would always be positive, energetic and a go-getter. ‘All I Really Know’ is my Rocky Balbao/Apollo Creed track. It’s a song about picking yourself up, dusting yourself off and trying again, after failing, no matter how many attempts it takes”.
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The video takes this statement and literally brings it to life, showing Iris running through her native Copenhagen, training with her own boxing coach a la Rocky, and performing in the creative hub where her band rehearses. Then, the end reveals her name spelled out in big letters outside a concert hall, and a look of quiet relief and accomplishment breaks out across her face.
If ‘All I Really Know’ is anything to go by, Iris Gold feels ready to take on the world by herself now – and the video only reaffirms that.
WORDS BY KYLE FENSOM